One Man, One Jacket
Water Safety
Awareness Campaign
P&F Ltd., in strategic partnership with the Nigeria Inland Waterways Authority (NIWA), created and implemented the One Man, One Jacket campaign, a multi-state public safety initiative aimed at reducing fatalities on Nigeria's inland waterways through the promotion of compulsory life jacket use. The project focuses on strengthening safety behaviour among waterway users, improving compliance with life jacket regulations, and reinforcing institutional and community-level awareness on accident prevention and water-related risk management.
The campaign is currently being implemented across various states in Nigeria including Kogi, Kebbi, Sokoto and Niger States, with structured expansion across additional riverine corridors. Activities span community sensitization, stakeholder engagement, safety advocacy and public awareness deployment designed to embed life jacket usage as a standard safety practice for all inland water transport.
Key interventions under the project include community-level safety sensitization across high-traffic riverine locations, institutional collaboration with state emergency and safety agencies, deployment of public safety communication materials and behavioural messaging, strategic awareness campaigns through field engagement and media channels, and reinforcement of safety compliance and accident prevention culture.
Through this partnership, P&F Ltd. provided project management, creative direction, implementation support, field coordination and structured safety communication to strengthen the operational reach and amplification of NIWA's inland waterway safety mandate. This comprehensive approach ensures that safety messaging reaches waterway users effectively and consistently across all target locations.
People Reached
250000+
States Reached
10+
Audience Reach
3000000+
Communities Impacted
30+
The project contributes to national efforts to reduce preventable waterway fatalities, improve public safety behaviour and strengthen resilience across riverine communities where waterways remain critical transport and economic routes. By embedding life jacket usage as a normative safety practice, the campaign addresses a fundamental gap in public safety infrastructure and behavioral compliance within Nigeria's inland waterway transport system.
